Public decision-making can raise issues concerning the economy, ecology, health, public order, consumer protection etc. Lobbying aims to shed light on these issues depending on different points of view: politicians will then take the decision depending on their interpretation of what is in the general interest.
Informing public decision makers therefore is not only legitimate but necessary in a democratic process. However, the worlds of politics, administration, associations or the media do not always speak the same language.
In this context, the role of the lobbyist is that of “intermediary”. His understanding of the workings of the public decision-making process makes him a useful consultant in the building of a strategy and the promotion of its position.