
What is the point of lobbying?
Nowadays, public decisions are taken with
regard to highly complex dossiers. There are numerous power centres
which are often in competition with each other. The worlds of politics,
administration, associations, the media, and business do not always
speak the same language.
In this ever-changing environment, the role of the lobbyist is to act
as an “intermediary” between these different worlds who often do not
know each other. His understanding of the decision making mechanism
allows him to recommend strategy and promote his client’s interests.
Is it a recognised profession?
Traditionally, for a long time in France,
decisions were based more on who was in the position of strength than
on discussions and consultation. Lobbying emerged as a profession in
its own right 25 years ago.
The recognition of the profession was boosted by the creation of the
European Community, which from the outset was concerned with both
economic issues and the interests of Associations.
Since then, there are numerous signs that the profession has achieved
respectability and acceptance in France. Lobbying now forms part
of the curricula of the School of National Administration (ENA),
Institutes of Political Study, Business Schools, and universities, and
many students want to join the profession. Lobbying is the subject of
popular television and radio programmes. More generally, politicians
and administrators are frequently in favour of the intervention of
professionals who understand their needs and speak the same language!
Is lobbying compatible with democracy?
It is precisely within a democracy, where
public decisions are taken freely within the context of public debate,
that decision makers need to possess the correct information. The
decision can only be better taken and better applied if all relevant
points of view are taken into account.
Indeed, the balance between government and opposition forms an essential part of democracy.
Lobbying facilitates the diffusion of information as long as it is both reliable and truthful.
Isn’t lobbying just a question of putting pressure on public authorities?
Lobbying aims to protect the interests of
those concerned by public decision making by ensuring that the right
information reaches the right person at the right time..
But when all’s said and done it is the politicians that take the
decisions in the best interests of those concerned and who must
arbitrate between the different points of view.
Indeed, it is often the authorities who ask external organisations to
shed light on the potential impact of their decisions when confronted
with an ever increasing number issues that are more and more complex.
Should lobbying be regulated?
The profession is already regulated by a
number of rules that concern on the one hand the consultants, and on
the other relations with the authorities. The rules have been adopted
quite naturally and allow any abuse to be sanctioned.
Indeed, lobbyists have got together and have formed the French
Association of Lobbying Consultants and Public Affairs with its own
Code of Ethics which has become a model in the profession. As a result,
over the last 15 years, lobbying has emerged as a recognised
profession.
Who uses lobbyists?
Anyone whose business activity or image can
be affected by public decision-making or debate can make use of
lobbyists. Businesses, of course, and professional organisations, but
also associations, Institutions or any organisation.
What makes a lobbying dossier successful?
A number of points, amongst others should be underlined:
- First of all, the claim must be legitimate; what does the claimant want, and how does he justify his claim?
- Is the claim compatible with the public interest, and is it in tune with the aims of the legislator?
- What opportunities exist to intervene prior to the decision with the correct negotiators ?
- Can arguments be put forward in a time-scale that fit in with that of the decision making process?
Is the lobbyist a lawyer or a communicator?
Principally the profession is often that of lawyer, but the lobbyist must debate and convince. Communication is essential.
Lobbyists always call upon their communication skills and techniques
which vary according to the person with whom they are negotiating and
their objectives.
It is therefore a specialised form of communication which aims to act
as a lever by emphasising the usefulness of partnerships and
influential targeted intermediaries rather than trying to influence
massively.
Communication & Institutions is based in Paris. Does it operate abroad?
From the outset, Communication &
Institutions has been involved in a numerous European projects. We
advise French clients in their dealings with Brussels and Strasbourg
and other Member States, but we also deal with clients based in
Brussels, particularly professional organisations.
This is for two reasons: firstly much French legislation is the result
of decisions taken on a European scale, and secondly France can wield
significant political weight and is a key nation in certain areas of
activity.
Communication & Institutions also intervenes on behalf of its
clients with international organisations such as the United Nations,
the Food and Agriculture Organisation (FAO) and the Organisation for
Economic Co-operation and Development.
Does Communication & Institutions consultants only advise structures that do not have their own internal lobbying resource?
Our clients, whether they are businesses,
associations or institutions, generally include an external relations
department but this does not always include the lobbying function.
Nonetheless, big companies are beginning to introduce specialised
departments dedicated to this strategic function.
Whether we work together with internal resources or not, our support is
threefold: we provide external, strategic advice, expertise in the
workings of the public decision making process, and operational support
for the implementation of far-reaching and often long term projects.