Lobbying: the Macron method
Lobbying : the Macron method (article in French)
Public affairs professionals recall the parliamentary review of the law on growth and activity, carried out by Emmanuel Macron while he was Minister of the economy.
“In their relationship with lobbyists, Emmanuel Macron’s advisers “always waited for compensations”, Fabrice Alexandre explains. “The spirit was: “we help you, but it is necessary that you help us to help you”, he further explains. “What do you bring to the society? How many jobs are created?”, they asked us. The director of Communication & Institutions considered it a co-construction approach.