Communications & Institutions

Digital advocacy

Increasing long-term influence through social media and the internet

  • Definition of an online influence strategy and adaptation of the messages for digital advocacy
  • Social media and blogs monitoring, trends analysis to anticipate potential crisis
  • Mapping of key opinion leaders and engagement
  • Implementation of digital advocacy campaigns (social media management, online reputation management, content creation)
  • Coordination between online and offline advocacy strategies

C&I implements digital advocacy strategies with its partner Reputation Age or with its clients’ partners