Digital advocacy
Increasing long-term influence through social media and the internet
- Definition of an online influence strategy and adaptation of the messages for digital advocacy
- Social media and blogs monitoring, trends analysis to anticipate potential crisis
- Mapping of key opinion leaders and engagement
- Implementation of digital advocacy campaigns (social media management, online reputation management, content creation)
- Coordination between online and offline advocacy strategies
C&I implements digital advocacy strategies with its partner Reputation Age or with its clients’ partners
